Digital Engineering & AI Leader Scaling Enterprise Architecture

Santosh Roy⋮

I architect and govern high-scale digital platforms, transforming complex e-commerce ecosystems into secure, lightning-fast, revenue-generating engines with AI as an engineering force multiplier.

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Santosh Roy
  • 0Years of Tech Leadership
  • 0SMB clients governed
  • 0Shopify Plus stores
  • ARRGrowth driven

01

About

Strategic, data-driven engineering leader with 15+ years governing platforms for 2,000+ SMB clients — aligning engineering, product and marketing to ship high-fidelity, high-revenue digital assets globally.

As Manager of Web Development at Neil Patel Digital, I oversee the technical architecture, performance and security of a massive digital ecosystem — 200+ Shopify Plus storefronts alongside WordPress, HubSpot and Webflow — directly accelerating the firm's Annual Recurring Revenue.

I treat Generative AI as a force multiplier: designing internal developer tooling, automating infrastructure and compressing full-stack prototyping cycles. I scale engineering teams, set the SOPs and KPIs that raise velocity, and translate technical roadmaps for executive stakeholders.

  • BasedPune, India · Open to remote / relocation
  • FocusTechnical SEO · E-commerce · Web performance · CRO · AI automation
  • NowManager, Web Development — Neil Patel Digital
0→0

Malicious attack vectors, after a full security hardening overhaul

0

Digital sales revenue from re-engineered UI/UX

0

Checkout conversions after CRO redesign

0

Customer satisfaction from site & navigation audits

0

Engineers & staff mentored and trained

02

Selected Work

Representative outcomes across governance, AI enablement, security and conversion. Client-identifying detail is generalized where engagements are confidential.

Neil Patel Digital

Governing an enterprise portfolio at scale

Own the architecture, performance and uptime of 200+ Shopify Plus storefronts plus WordPress, HubSpot and Webflow for 2,000+ SMB clients — driving measurable ARR expansion.

  • Shopify Plus
  • Enterprise Architecture
  • ARR

Neil Patel Digital

AI as an engineering force multiplier

Design internal developer tooling and custom automation with Claude, Gemini and ChatGPT — accelerating full-stack prototyping and compressing delivery cycles across teams.

  • Generative AI
  • Prompt Engineering
  • Tooling

Bixlers Inc.

Security hardening: 2.3% → 0.02%

Spearheaded a comprehensive application-security overhaul that slashed malicious attack vectors from 2.3% to an elite 0.02% — protecting revenue and customer trust.

  • App Security
  • Hardening
  • Audit

Bixlers Inc.

Checkout CRO: +20% conversions

Redesigned and streamlined the e-commerce checkout architecture, driving a 20% surge in conversions and a 40% lift in digital sales revenue through optimized experiences.

  • CRO
  • UX
  • E-commerce

Bixlers Inc.

Product-tagging automation

Architected and deployed an internal automated product-tagging script that eliminated manual processing bottlenecks and cut operational overhead across the catalog.

  • Automation
  • Scripting
  • Ops

CEB · Corporate Executive Board

High-traffic executive event platforms

Built and optimized registration systems and promotional assets for executive webinars, teleconferences and summits — guaranteeing seamless global member access.

  • Frontend
  • Performance
  • Scale

03

Experience

  1. 01

    Manager, Web Development

    Neil Patel Digital

    Govern the architecture, performance and security of a digital ecosystem serving 2,000+ SMB clients and 200+ Shopify Plus storefronts. Own client communication and escalation management, scaled the India Web Dev & RPA divisions, set engineering SOPs/KPIs, and act as primary technical liaison to executive leadership.

    2021Present
  2. 02

    Senior Web Admin & Frontend Developer

    Bixlers Inc.

    Re-engineered core platforms for a 40% sales lift and 20% conversion gain, hardened security from 2.3% to 0.02% attack vectors, boosted retention 40%, automated product tagging, and trained 30+ cross-functional staff.

    20152021
  3. 03

    Web Developer

    Corporate Executive Board (CEB)

    Engineered premium frontend experiences and high-traffic event-registration systems for executive webinars and summits, collaborating with global technology teams to scale core application performance.

    20132015
  4. 04

    Database Programmer

    Accenture Services

    Partnered with client-facing leadership on resource allocation and delivery timelines, and managed database procedures in strict compliance with corporate SOP and quality-assurance frameworks.

    20082009

04

Capabilities

Leadership

  • Team Scaling
  • Engineering Hiring
  • Technical Roadmap Governance
  • Resource Allocation
  • ARR Expansion Strategy
  • Agile / Scrum
  • SOP & KPI Development
  • Client Communication
  • Stakeholder Management
  • Escalation Management
  • Vendor Management
  • Technical Mentorship
  • Cross-functional Leadership
  • Executive Alignment

Commerce & CMS

  • Shopify Plus
  • WordPress
  • HubSpot
  • Webflow
  • WooCommerce
  • Magento (Adobe Commerce)
  • BigCommerce
  • Wix
  • Squarespace
  • Drupal
  • Contentful
  • Sanity
  • Strapi

AI & Automation

  • Claude
  • Gemini
  • ChatGPT
  • Prompt Engineering
  • UiPath StudioX (RPA)
  • Workflow Automation
  • Scripting

Analytics, SEO & Security

  • Google Analytics
  • Core Web Vitals
  • Technical SEO
  • Ahrefs
  • Screaming Frog
  • CRO
  • Security Hardening

Frontend & Architecture

  • React
  • TypeScript
  • JavaScript
  • Tailwind CSS
  • Liquid
  • Full-Stack Dev
  • Enterprise Architecture
  • Git

05

Recognition & Credentials

2025Delivery Superstar — Neil Patel Digital
2019Website of the Year — “Best Navigation & Structure”, Bixlers
BixlersExtra Miler & The Ultimate Contributor
BixlersStand Out Performer — mentorship & leadership
CEBRecognition of Excellence & Dedication
1st placeNational-Level IT-Fest, Web Design & Dev — Christ University
GoogleAdvanced Google Analytics (+ GA for Beginners)
UiPathDiploma in Excel Automation with StudioX
CertificationData Science Professional Certification
2012MCA — T. John College, Bangalore · First Class with Distinction
2008BCA — Garden City College, Bangalore · First Class with Distinction

Let's build something at scale

roy.santosh27 @gmail.com
LinkedIn ↗ Email ↗ Pune, India · Open to remote